Founderilikeit.agencySingapore
BrianTay Ho
I build brands and businesses — and I write about what building actually takes.
A marketer by training, an operator by trade. From a bank floor to running my own agency, most of what I've learned lives in the notes below — half playbook, half things I wish someone told me earlier.
Read the notesNotes
Field notes on brand, marketing and the messy work of building.
Positioning is a decision, not a paragraph
Most founders treat positioning as copywriting. It is actually a series of hard choices about who you are not for. A note on saying no to revenue on purpose.
Read noteWork
The path from the bank to building on my own.
ilikeit.agency
A brand and marketing agency built on a simple belief: people buy what they like, and liking is engineered. We help founders turn attention into brands worth trusting.
The short version
- 2011
NTU, Honours
Marketing major, Entrepreneurship minor. Learned the theory — then went looking for the practice.
- 2011
Business Banker, OCBC
Sat across the table from hundreds of business owners. Learned how money, risk and trust really move.
- 2012 — 2016
Ventures & Partnerships
Left the bank to build. Several businesses and partnerships — the years I learned to operate by doing.
- Today
Founder
Building on my own terms, anchored by ilikeit.agency — still chasing the quiet joy of watching a thing you made finally work.
Before the titles
First a husband, then a father, then a son.
The business card changes; the order of things doesn't. Family is the reason I build the way I do — patiently, with something to leave behind. Everything else on this page is downstream of that.
“Give thanks in all circumstances.”